Outdoor Digital Board Advertising

GO LOCAL Members can reach Sonoma County commuters on the huge 14′ x 48′ digital board that rotates panels on Highway 101 in Rohnert Park.

BOOK NOW

GO LOCAL has FOUR individual panels in both Southbound and Northbound directions all year long! These boards are only available to GO LOCAL members and supporters. Book your ad to be seen for one 28-day run in one or both directions OR choose all thirteen 28-day runs in one or both directions. The possibilities are nearly endless, but due high demand of this unique co-op ad offering, book your ad space early to ensure we can accommodate your request.

See SB billboard street view here.
See NB billboard street view here.

2025 Outdoor Digital Board is sold out.

2026 OUTDOOR DIGITAL ADVERTISING SCHEDULE
28-day runDec 29 – Jan 25Jan 26 – Feb 22Feb 23 – Mar 21Mar 22 – Apr 21Apr 22 – May 19May 20 – Jun 16Jun 17 – Jul 14Jul 15 – Aug 11Aug 12 – Sept 8Sept 9 – Oct 6Oct 7 – Nov 3Nov 4 – Dec 1Dec 2 – Dec 29
Payment + Art DueNov 29Dec 26Jan 23Feb 22Mar 22Apr 20May 17Jun 15Jul 12Aug 9Sept 7Oct 4Nov 2
COST
  • Full Ad Cost per 28-day run:
    • Northbound $1850
    • Southbound $1750
  • Split Ad Cost per 28-day run
    • Northbound $930
    • Southbound $880
AD FREQENCY
  • Full ads will be shown every 4 minutes, which translates to a minimum guarantee of 275 times daily, or 7,700 times in 28 days.
  • Every ad runs 6 seconds duration. Ten ads run every minute, 22 hrs daily from 5am-3am. 
  • Split ads are shown every 8 minutes
IMPRESSIONS
  • Northbound: 61,687 impressions per GO LOCAL advertiser
    • Top contributing zip codes: 94928 (Rohnert Park), 94952 & 94954 (Petaluma), 95407 (Santa Rosa)
  • Southbound: 66,670 impressions per GO LOCAL advertiser
    • Top contributing zip codes: 94928 (Rohnert Park), 95401, 95403, 95407 (Santa Rosa)
AD SPECIFICATIONS
  • Ad design is covered in the cost, or members can supply a finished ad if preferred
  • We recommend that the ads be brand/image focused; spacious more than busy; and have minimal words and contact info for the drivers to easily see while speeding by
  • Specs are a 864px width x 240px height .jpg file
  • A GO LOCAL logo must be included somewhere in the ad
BOOK YOUR 2026 OUTDOOR DIGITAL BOARD NOW

Questions? Call/text us today at 707-200-3624 or contact us.